Brand kits

01Brand kit

מרכז הבנייה הישראליbuilding.org.il

01 The mark

Both ship transparent. The dark version is not a knockout — every colour that already reads was left exactly as drawn.

02 The symbol

64

48

32

16

03 Colour

from the mark

Magenta#D25697slogan bar and the house's right face · 38% of the mark

from the mark

Indigo#264686the house's left wall

from the mark

Purple#7D357Fthe roof's left face

from the mark

Red#CF3A25the roof's accent panel

from the site

Gold#D7C682the magazine section — a category colour the logo never shows

from the site

Periwinkle#7D84C0the conferences section

from the site

Lime#9EC93Athe placement section

from the mark

Ink#12100Bthe wordmark

04 Typography

Role	Family	Weight	Used for
Display	Assistant	800	hero lines, campaign headlines
Heading	Assistant	700	section and card titles
Body	Assistant	400	paragraphs, captions, interface

מרכז הבנייה הישראלי

Israel Building Center · building.org.il

המותג מדבר בקול אחד בכל מקום שבו הוא מופיע — באתר, ברשתות, בדפוס ובמצגת. טיפוגרפיה עקבית היא מה שגורם לזה להיראות מכוון ולא מקרי.

The quick brown fox jumps over the lazy dog · 0123456789 · ₪ % &

the wordmark is drawn rather than set — Assistant is the closest OFL Hebrew face and carries every weight the kit needs. Every face here is OFL-licensed — free commercially, and legal to render server-side into images the brand publishes.

05 Decisions

On dark, ONLY the near-black wordmark changes. The house keeps every colour it was drawn with and the magenta bar keeps its white text — both already read on a dark surface.
The icon is the house alone, cut at the measured gap between it and the slogan bar: rows 64–66 carry no ink at all. The previous crop was a guessed box and took part of the bar with it.
The palette reads the SITE as well as the mark. Gold, periwinkle and lime are a whole category system the logo never shows, and they are unmistakably this brand.
A white tile behind the app icon: five colours cannot all be adapted against a sixth without turning to mud.

02Brand kit

TechFlowtechflow.co.il

01 The mark

Both ship transparent. The dark version is not a knockout — every colour that already reads was left exactly as drawn.

02 The symbol

64

48

32

16

03 Colour

from the mark

Violet#794AFDthe link glyph and FLOW · 60% of the mark

from the site

Magenta#C04DF0the far end of the CTA gradient

from the site

Cyan#5ED3F3the second line of the hero headline

from the site

Midnight#0D0A24the hero field the whole brand sits on

from the mark

Ink#000001T and CH

from the site

Paper#F7F8FBevery section below the hero

04 Typography

Role	Family	Weight	Used for
Display	Poppins	800	matches the wordmark's own geometry — hero lines
Heading	Poppins	600	section titles
Body · Hebrew	Assistant	400	Poppins carries no Hebrew; body copy needs a companion

TechFlow

TechFlow · techflow.co.il

המותג מדבר בקול אחד בכל מקום שבו הוא מופיע — באתר, ברשתות, בדפוס ובמצגת. טיפוגרפיה עקבית היא מה שגורם לזה להיראות מכוון ולא מקרי.

The quick brown fox jumps over the lazy dog · 0123456789 · ₪ % &

a Latin display face on a Hebrew site needs a Hebrew companion, or every paragraph falls back to a system font nobody chose. Every face here is OFL-licensed — free commercially, and legal to render server-side into images the brand publishes.

05 Decisions

On dark the violet is untouched — it carries itself at 3.8:1 — and only the black letters go white.
The link glyph replacing the “e” is the only separable symbol. Cut at the measured gaps: columns 48–49 and 138–139 are empty, which is why the crop no longer clips the C.
The logo has two colours; the site has five. The cyan and magenta are the headline and CTA gradients — a kit without them describes a different brand.

03Brand kit

NATURELLAnaturella.shop

01 The mark

Both ship transparent. The dark version is not a knockout — every colour that already reads was left exactly as drawn.

02 The symbol

64

48

32

16

03 Colour

from the mark

Sage#5A635Athe whole wordmark, and the site's announcement bar

from the site

Slate#3D4852every product label

from the site

Cream#FAF3EAthe product photography ground

from the site

Terracotta#DFA88Cthe second photography ground

from the site

Amber#7A4A1Ethe glass the products ship in

derived

Ink#111318body copy — the brand supplies none

04 Typography

Role	Family	Weight	Used for
Display	Jost	300	the wordmark's thin, wide proportions
Heading	Jost	500	product names, section titles
Body · Hebrew	Assistant	400	the store is Hebrew; Jost carries no Hebrew

NATURELLA

Naturella · naturella.shop

המותג מדבר בקול אחד בכל מקום שבו הוא מופיע — באתר, ברשתות, בדפוס ובמצגת. טיפוגרפיה עקבית היא מה שגורם לזה להיראות מכוון ולא מקרי.

The quick brown fox jumps over the lazy dog · 0123456789 · ₪ % &

the wordmark's wide tracking is the brand's signature — set display type with matching letter-spacing. Every face here is OFL-licensed — free commercially, and legal to render server-side into images the brand publishes.

05 Decisions

On dark the sage reaches only 3.1:1, so it is lifted to a lighter sage rather than replaced by white: the hue IS the brand.
The mark is one colour; the site is five. Cream, terracotta and amber are the entire product world and belong in the kit.
No separable symbol, so the icon is the brand's own N — its letterform, not a drawn substitute.